OFF THE RECORD

Six Strangers Chat In A Dark Room. When The Lights Turn On, They Can’t Believe Their Eyes

The moment some stranger sees you, his or her brain makes a thousand calculations: Are you someone to approach or to avoid? Are you friend or a foe? Do you have status and authority? Are you trustworthy, competent, likable, confident?

And these calculations are made at lightning speed — making major decisions about one another in the first seven seconds of meeting.

However, in this campaign ad the ‘seeing’ part is missing. They invited six strangers to sit in a dark room together. One-by-one they share their stories with each other. When the lights come on, they are shocked!

Their reactions are proof that “judging a book by its cover” is never a good idea!

Watch: The Lie We Live..! Everybody Should Watch This Video. I’m Speechless. Spread It!

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