The moment some stranger sees you, his or her brain makes a thousand calculations: Are you someone to approach or to avoid? Are you friend or a foe? Do you have status and authority? Are you trustworthy, competent, likable, confident?
And these calculations are made at lightning speed — making major decisions about one another in the first seven seconds of meeting.
However, in this campaign ad the ‘seeing’ part is missing. They invited six strangers to sit in a dark room together. One-by-one they share their stories with each other. When the lights come on, they are shocked!
Their reactions are proof that “judging a book by its cover” is never a good idea!